Cryptocurrency XRP is currently a major focus for institutional investors after being seen as a prime choice for entering the crypto market. This shift occurred after XRP successfully navigated various regulatory challenges, building confidence that the asset is "regulatory-friendly."

This interest is driven by several key factors. One is Ripple Labs' partial victory in its legal case against the U.S. Securities and Exchange Commission (SEC). The court's ruling that the sale of XRP on public exchanges is not considered an investment contract has provided much-needed regulatory clarity and paved the way for wider adoption.

In addition, XRP's potential as a bridge in the global payment system also attracts investor interest. The Ripple network offers fast and low-cost transactions, making it an appealing alternative to traditional financial systems. According to Pintu News, citing Canary Capital, "Ripple (XRP) is the only asset, besides Bitcoin (BTC), that is truly gaining resonance from Wall Street professionals."

Currently, several large asset management firms, including Amplify Investments, are filing for an XRP-based ETF. According to a report from Bitget News, this filing adds to a long list of pending XRP ETF applications awaiting a decision from the SEC, indicating strong and unstoppable interest from institutional investors in this asset.