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Bisnis | Ekonomi - Posted on 13 March 2026 Reading time 5 minutes
Meta has recently added another platform to its business empire alongside Instagram and Facebook. The platform Moltbook has officially joined the company after being acquired by the technology giant founded by Mark Zuckerberg.
Meta confirmed the acquisition of the AI agent platform. The agreement also includes Moltbook’s CEO Matt Schlist and COO Ben Parr joining and working within Meta’s Superintelligence Labs (MSL).
“The addition of the Moltbook team to MSL creates new opportunities for AI agents to work for both individuals and businesses,” a Meta spokesperson said, as quoted by CNBC International on Wednesday (March 11, 2026).
The spokesperson added that Moltbook’s approach of connecting agents with an active directory represents a new step in a rapidly evolving technological field.
Earlier reports from Axios indicated that the deal was expected to be finalized in mid-March. Meanwhile, Schlist and Parr are scheduled to begin working within Meta’s business unit on March 16, 2026.
Moltbook quickly gained viral attention online due to the capabilities of its underlying model, OpenClaw. The model was previously known as Clawdbot, and Moltbot is capable of completing tasks directly within a user’s operating system.
OpenClaw is also described as an AI system that truly performs practical actions. Most of the agents operating within it are built through the Moltbook platform.
The platform itself is designed specifically for agents, which can automatically join after a human user shares a registration link.
CNBC International reported that OpenClaw has helped push AI agents into the technological mainstream. Its capabilities function as an assistant capable of handling various activities such as managing calendars, sending emails, and performing online shopping tasks.
Meta has a long history of acquiring startups that align with its long-term ambitions. Instagram, WhatsApp, Scale AI, and Oculus VR are among the startups that were once considered competitors before eventually being acquired by the tech giant.
Source: cnbcindonesia.com
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