The YouTube development team recently announced plans to introduce the 'For You' feature, which will appear at the top of creators' channels.

The official launch of the 'For You' feature is scheduled for November 20.

The 'For You' feature on YouTube bears resemblance to a similar feature on TikTok. According to YouTube statements, the 'For You' feature will recommend a series of content from creators' channels to viewers based on their watching history.

Content recommendations will be uniquely crafted and personalized specifically for each user.

Creators have the option to enable or disable the 'For You' feature on their channels by adjusting settings in YouTube Studio, accessed through Customization > Layout.

Additionally, by clicking 'more settings' under the 'recommendations for your viewers' section, more controls will be available to manage recommended content in the 'For You' section. Creators can choose whether to display shorts, livestreams, or full videos in the 'For You' section.

Beyond the 'For You' feature, YouTube is also testing a 'play something' button in its mobile app.

If tapped, the button will play a video randomly, suitable for users who are unsure of what to watch.