DIGIVESTASI - Women entrepreneurs in micro, small and medium enterprises (MSMEs) are encouraged to utilize digital technology to increase their economic potential. 

"Indonesia even has a potential income of up to 428 million USD per year," said Minister of Information and Communication Budi Arie Setiadi in Jakarta. If the income of women-assisted MSMEs continues to be maximized," said Minister of Information and Communication Budi Arie Setiadi in Jakarta, as reported by Antara, Tuesday (16/8). 1) yesterday.  

According to Budi, MSME players can utilize digital platforms such as social media, e-commerce, customer data analysis technology, and others. "Product development, branding, and marketing also need to be done to maximize profit efforts," he said. He hopes that through economic digitalization, successful women will have many opportunities to develop themselves.

Such as being innovators, educators, influencers, entrepreneurs, and even digital leaders. "If women are economically strong, I believe they can create a strong family foundation. This will automatically lead to the next generation to support Indonesia in the future," she concluded.