DIGIVESTASI - Concerns about the ability to sell products at prices below the cost of production, i.e. selling at a loss (price gouging in the e-commerce sector), arose in the partnership between TikTok and Tokopedia to present TikTok Shop Indonesia.

However, in response to these concerns, TikTok Indonesia Communications Director Anggini Setiawan emphasized that her party remains committed to providing an inclusive and fair platform for all sellers. In her statement to Bisnis, as quoted on Friday (15 December 2023), Anggini said, "We have set up a proactive detection process and closely monitor more than 1,600 categories, including fashion, cosmetics, daily necessities, and others."

He emphasized that his office will take decisive action to prevent unreasonable prices on these types of products. "This could include eliminating products with unreasonable prices," Anggini said. Previously, during the 12.12 National Buy Local Day event organized by TikTok-Tokopedia on Tuesday (12 December), Stephanie Susilo, CEO of E-commerce TikTok Indonesia, said the purpose of the collaboration with Tokopedia was to support Indonesian consumers and MSMEs. She realized that in Indonesia, local MSMEs have an important role in the economy and society.

She revealed that, over the past two years, TikTok has been able to provide a shopping experience, which has led to the creation of a thriving business ecosystem, welcoming nearly 6 million local businesses and nearly 7 million people. platform to improve their means of living.

"We have nearly 90,000 affiliate sellers and creators who actively participate in TikTok's trainings, workshops, and other learning programs to help them grow their businesses," Stephanie said. As technology develops, the digital economy becomes one of Indonesia's priorities, TikTok aims to continue contributing to that goal by leveraging the company's innovation capabilities and supporting MSMEs in Indonesia.

Through this synergy, Tokopedia and TikTok Shop Indonesia businesses will be merged under the name PT Tokopedia, where TikTok will control PT Tokopedia. The TikTok app shopping service function in Indonesia will be operated and managed by PT Tokopedia. TikTok will invest more than $1.5 billion as part of its long-term commitment to support Tokopedia's operations without further diluting GoTo's ownership in Tokopedia.

"The growth of Tokopedia's business after the merger with TikTok Shop Indonesia will benefit GoTo who will remain a Tokopedia ecosystem partner, including reaching a wider market with digital financial services through GoTo Financial and Gojek on-demand services." both.

GoTo will also receive revenue from Tokopedia based on the company's scale and growth. The transaction is expected to close in the first quarter of 2024 and Goldman Sachs is acting as GoTo Group's financial advisor.