DIGIVESTASI - The Ministry of Trade (MOT) says it is ready to sanction TikTok if it insists on providing buying and selling features on its social media platform. Asking questions regarding the fate of their investment in Tokopedia. As we know, since partnering with Tokopedia, the TikTok platform has reactivated the TikTok Shop transaction function on one platform.

In fact, the government has prohibited the merger of e-commerce and social networks in one platform through Ministry of Trade Regulation (Permendag) Number 31 of 2023, Article 21 paragraph (3). Director General of Domestic Trade of the Ministry of Trade Isy Karim said sanctions will be imposed on TikTok Shop if it continues to carry out trading functions beyond the transition period set by the Ministry of Trade in the next 3 months.

"Yes, of course there must be sanctions in Ministry of Trade Regulation 31," Isy said when met at the Ministry of Trade Office, Wednesday (December 20, 2023).

Based on Ministry of Trade Regulation Number 31 of 2023, provisions related to sanctions are regulated in Article 50 paragraph (2). The article clearly states that there are 5 administrative sanctions for digital platforms that violate the provisions, including a written warning, registration in the priority monitoring list, registration in the blacklist, and temporary blocking of PPMSE (unit organizing transactions through electronic systems) services in Switzerland or abroad, by the authorized agency, until the commercial license is revoked. Furthermore, Article 51 paragraph (1) details that business entities that violate the provisions will be sanctioned with a written warning.

Then in paragraph (2) it is explained that the written warning as referred to in paragraph (1) is given a maximum of 3 (three) times within a period of 14 (fourteen) calendar days from the date of issuance of the previous warning letter.

Meanwhile, paragraph (3) clearly states that if within the period referred to in paragraph (2), the business entity still does not fulfill its obligations, it will be subject to administrative sanctions in the form of being included in the black and white list. temporarily blocking PPMSE.

Services provided by the authorized party. Based on Bisnis.com records, Tuesday (December 12, 2023), the Ministry of Trade (Kementag) gave a period of up to 4 months to PT GoTo Gojek Tokopedia Tbk. (GOTO) and TikTok is going through a testing phase, in line with the strategic partnership of the two companies. This testing phase is conducted through consultation and supervision with relevant ministries/agencies.

TikTok is in the process of acquiring 75% of Tokopedia's shares. The sanctions raise questions about the future of TikTok's investment in Tokopedia. "Will TikTok be reopened? This is a collaboration between Tokopedia and TikTok e-commerce, thus becoming Tokopedia e-commerce.  The Minister of Trade, Zulkifli Hasan, in a speech at the launch of the Buy Local 12.12 Campaign, Tuesday (December 12, 2023), said, "We are conducting trials for 3 to 4 months because this technology is not easy." ).