DIGIVESTASI - TikTok Shop opened its yellow cart again at the peak of the National Online Shopping Day (Harbolnas) by partnering with Tokopedia. Unfortunately, allegations of violations of these views continue to surface. TikTok, a social commerce company under the umbrella of ByteDance, is currently making a long-term investment with Tokopedia worth USD 1.5 billion or equivalent to around Rp 23 trillion.

This investment will help TikTok hold a 75% stake in the e-commerce business unit of PT GoTo Gojek Tokopedia Tbk. (Try it. As per the investment plan, the yellow shopping cart function on TikTok that is used for transactions has been reopened after 70 days of closure. The reason for the reopening is because TikTok and Tokopedia are conducting transaction tests on the platform. Based on Bisnis.com's records, Wednesday (December 20, 2023), the Director General of Domestic Trade of the Ministry of Trade (Kemendag), Isy Karim, mentioned giving 3 to 4 months to TikTok Shop to separate the Social trading feature. communication.

Isy stated that the transition period is actually a Ministry of Trade policy given to all platforms to adjust to existing regulations. This means that TikTok is not the only one that has time to make changes. "Just like other e-commerce platforms, such as Shopee, which has [cross-country rules]," Isy said when met at the Ministry of Trade office on Wednesday. Because this application is overseas, TikTok Shop needs adjustment and time." (December 20). /2023).

Meanwhile, Tokopedia Communications Director Aditia Grasio Nelwan said the company and TikTok already have the necessary rights to transact on the TikTok app. Aditia said, during the trial period, the company will migrate the system from TikTok Shop to Tokopedia, and provide a convenient and seamless experience for consumers in the Tokopedia user interface.

Tokopedia emphasized that transaction activities in the application have received approval from the Ministry of Trade. The next 3-4 months will be a trial period for the transition of ease of e-commerce transactions through PT Tokopedia, he continued. In principle, the payment process will be carried out on the Tokopedia system and TikTok will become a platform that displays product choices to consumers, said Aditia, Friday (22/12/2023).

Estimates, TikTok Shop Violations

On the other hand, the Minister of Cooperatives and Small and Medium Enterprises (Menkop UKM), Teten Masduki, found signs of violation in the attitude of the TikTok shop. In fact, he continued, the provision of a transition period to digital platforms to adjust existing policies is not contained in the Ministry of Trade Regulation (Permendag) No. 1. 31/2023 concerning Business Licensing, Advertising, Guidance and Supervision of Business Entities in Trading Through Electronic Systems. "There is no transition period in the implementation of the Ministry of Trade regulation," Teten said during a discussion at Smesco, Thursday (December 21, 2023).