DIGIVESTASI - The country's cosmetics industry has enormous potential. 

In addition to Indonesia's huge market potential, available natural resources such as medicinal plants have been utilized for generations to produce health and cosmetic products. 

Director of the Department of Small and Medium Industries and Others (IKMA) of the Ministry of Industry Reni Yanita revealed that the export value of the pharmaceutical, chemical and traditional medicine industries in the first 10 months of this year reached USD 601.15 million. equivalent to around USD 601.15 million. Rp 9,250 billion (exchange rate of Rp 15,400). 

This achievement, continued Reni, increased compared to the export value of the same period in 2022 of 566.72 million USD. 

Meanwhile, the contribution of the cosmetics industry, including the chemical, pharmaceutical and traditional medicine industries to GDP in the third quarter of 2023 reached 3.83%, she said in a written statement, Tuesday (November 28).

According to Reni, the cosmetics industry in Indonesia is growing by presenting various innovative products to consumers. This is part of the increasing public awareness of the importance of maintaining appearance. "Many domestic cosmetic brands continue to be motivated to produce products with the latest technology and content trends according to the needs of today's society.

Moreover, over time, cosmetic products have also been used by various groups of people and there are even cosmetic products specially formulated for their needs, ranging from babies to giving birth to boys," he said. He also said that so far, the General Department of IKMA has routinely carried out coaching and development activities for small and medium cosmetics industries (IKM), including through the certification program for certification of good cosmetics production methods (CPKB), thereby creating conditions conducive to the production of products. distribution permits, support for machinery and equipment, encouragement, improvement of human resource skills and implementation of industry 4.0.

In addition to the program to improve the brand image of cosmetic products, restructuring of machinery and equipment and support for certification of good traditional medicine production methods (CPOTB). "Through these various efforts, we hope to form a cosmetic industry ecosystem from upstream to downstream," he said.

The Director General of IKMA added, since 2019, the Ministry of Industry has been actively organizing Cosmetic Day events among its annual programs.

This activity is expected to encourage the growth and development of the national cosmetics industry, especially those using local raw materials. In order to promote local cosmetic products, the Ministry of Industry in collaboration with Stylo Indonesia as Indonesia's digital fashion, beauty, and lifestyle media organized the Cosmetics Day 2023 event which took place on 24 to 26 November 2023 in the atrium itself.

5th floor, AEON Tanjung Barat Shopping Center, South Jakarta. Cosmetics Day 2023 is also expected to be an opportunity for every cosmetic industry company in Indonesia to expand the market and build networks with other industry companies and stakeholders, and possibly encourage public love for domestic cosmetic products.